These are the main influence in a website‘s ranking within the Google Maps portion of the Google Search Engine. They rely on having consistent data across multiple sources, which backs the validity of the data. The key parts of a citation are called the NAP for short, which stand for the Business Name, Address and Phone Number.
A Local Citation is a reference to a local business on another website, with or without a link.
This typically features the business name, address and phone number.
The most important local citation sources for SEO benefit, are Google My Business, Yelp and Yell.com.